For product managers
Accessibility loses every prioritization argument because it arrives without a number. limena gives each barrier a reach and a cost, so it competes on the same terms as everything else in the backlog.
"Serious" is not a business case.
Every other candidate for sprint capacity arrives with a number attached. Accessibility arrives with a severity label and a WCAG reference, and loses.
No unit anyone recognises
Growth arrives with conversion lift, infra with latency, support with ticket volume. A severity label competes against none of that.
The volume is misleading
Eight thousand findings reads as a quarter of work, so it never starts. Almost all of it is one component, and the eleven that matter are buried.
It reappears every audit
Nothing verifies the fix, so last year’s remediation shows up again as new findings. It looks like the investment achieved nothing.
01 · A number you can defend
Reach and revenue, from your own figures.
limena uses the session and order data you supply, so the estimate is yours rather than a vendor benchmark. The working is shown, which is what makes it survivable in a planning meeting.
Where you have no revenue model, it falls back to reach: how many people are blocked, and from what.
Business impact
Payment step of every order · 1.4M sessions a year · no alternative route to pay. Estimated $310k a year at risk.
How the number is built
- Sessions reaching the payment step1.4M / year
- Share unable to complete unaided~1.6%
- Conversion rate and average order valueyour figures
- Estimated revenue at risk$310k / year
02 · Quick wins are visible
Most of the value is in a few small tickets.
Because barriers group to shared components, the highest-impact items are often the cheapest. Two small tickets clear more exposure than a quarter of scattered work.
That is the argument that gets accessibility into a sprint that is already full.
The large grey bubble is 6,489 product image alts. High volume, low consequence, and not where the quarter should go.
03 · Done means done
You do not pay for the same fix twice.
A closed ticket is not proof. limena verifies the fix against the criterion, records the release it shipped in, and re-checks it every time you deploy.
So accessibility stops being an annual line item that reappears with the same items on it.
- Labels present and announced
- Keyboard reaches every field
- Verified on production
- Regression check active
Shipped in v8.2. limena re-checks this at every release, so it will not reappear in next year's audit as a new finding.
Accessibility that wins a prioritization argument.
- Every barrier carries a reach and a cost built from your own traffic, with the working shown.
- The two cheapest tickets that clear the most exposure, identified before planning starts.
- High-volume, low-consequence findings visibly separated from the ones that block orders.
- Fixes verified at release, so the same work is never funded twice.
Bring your next sprint.
We will price the barriers on your order path and show you which two tickets clear most of the exposure.