Retail is the most-sued sector for web accessibility, and the barriers that matter sit on the four pages between a customer and a completed order.
Barriers by journey step
Every other sector argues about the cost of accessibility. Retail can measure it, which cuts both ways.
Retail draws more web accessibility claims than any other industry. Demand letters cite the cart and checkout, because that is where exclusion is easiest to prove.
Twelve thousand product pages generate thousands of low-consequence findings that bury the eleven on the order path. Counts point you at the wrong work.
Promo templates and seasonal pages ship constantly and are gone in weeks. Nothing gets a proper review, and each one can break the funnel.
01 · Priced, not counted
A missing alt attribute on a lifestyle image is not the same problem as an unlabelled card field, even though a scanner counts them the same way.
limena ranks by the traffic on the page and whether an alternative route exists. On checkout, there is none.
Payment step of every order. No alternative route to pay.
Keyboard users cannot change quantity or remove an item.
High volume, but the product name sits in text alongside.
02 · A number, not a severity
"WCAG 3.3.2, serious" does not compete for sprint capacity. "$310k a year on the payment step" does.
limena turns each barrier into reach and revenue using your own session and order figures, then routes it to the squad that owns the component.
Error
The payment fields use placeholder text instead of labels. A screen reader announces three unnamed inputs, and the placeholder disappears as soon as the customer starts typing.
How to fix
<label for="cc-num">Card number</label>
Business impact
On the payment step of every order. 1.4M sessions a year reach this page, and there is no alternative way to pay. Estimated revenue at risk: $310k a year.
03 · Through peak
Seasonal templates, promo banners, and countdown timers go live weekly through Q4 and get retired in January. limena tests each release, so a campaign template does not quietly break the cart during your highest-traffic month.
Release check · holiday campaign
The countdown timer traps focus before the cart button. Caught in CI, two days before Black Friday traffic.
Four pages, the ones every order passes through. We will tell you what is blocking them and what it is worth.