limena for retail, see all use cases

Price every barrier between a shopper and the order.

The barriers that cost you sit on the few pages between a customer and a completed order. limena finds them, puts a yearly figure on each, and sends the fix to whoever owns it.

Check outshop.example.comCan’t be completed
  1. BasketPasses
  2. DeliveryPasses
  3. PaymentBlocked
  4. ConfirmNot reached
Barrier identified

Card number field has no label

Screen readers announce “edit text”, so shoppers can’t tell which field takes the card, and the order is abandoned.

WCAG 4.1.2Assigned to: Frontend · Jira
Orders lost a year$48,00024,000 orders reach payment × 2.5% who can’t get past it × $80 average order
VerificationPending: re-tested when the fix ships
Illustrative example, not a real finding.

In retail, a barrier is a lost order.

Every other sector argues about the cost of accessibility. Retail can measure it, which cuts both ways.

  1. One checkout barrier outranks 8,000 elsewhere

    A scanner counts a missing alt attribute and an unlabelled card field the same way. limena doesn’t.

  2. Campaigns ship faster than anyone tests

    Every release is re-tested, so a new promo page can’t quietly break checkout.

  3. Priced for sprint planning

    Findings arrive with a dollar figure, so accessibility competes for capacity on equal terms.

What limena ranks first

Ranked by the order it costs, not the rule it breaks.

Three findings from one store, in the order limena puts them.

  1. Payment: card field has no labelBlocks checkoutBlocker: $48,000/yr
  2. Cart: quantity stepper not reachable by keyboardSlows checkout$9,600/yr
  3. Product: lifestyle image missing alt textContent fix, editorLow
Laws covered
  • ADA Title III
  • EAA (EN 301 549)
  • AODA
  • Accessible Canada Act

Start with your checkout.

We’ll run limena on one of your journeys and show you each barrier priced, who owns the fix, and what to do first.